A scientist's precision. A strategist's instinct.

Helping people is what pulled me in from the start, and it's why I chose pharmacy. But somewhere along the way I realised my heart was somewhere else: in marketing, and in business.

I gave six years to my Pharm.D, but my mind was always somewhere else: how people decide what to buy, how a strategy comes together, how a business actually grows. That pull never left me, so I followed it and went on to do my MBA.

After my pharmacy degree I moved to England and did my MBA at a university there. That's where I fell for marketing, and for digital marketing especially. I cared about it enough that I wrote my dissertation on digital marketing for a luxury brand. All through my studies I kept picking up certifications, from Google, Meta, LinkedIn and a few other platforms, to push my knowledge in the field further.

These two worlds together are what make my way of working different from most marketers. Pharmacy trained my mind to be analytical and precise, and taught me to notice the small details; the MBA gave me the business and strategy side. When the two come together, that's exactly what lets me grow a business for real.

Once I finished studying, I started out as a freelancer, working with clients from all over the world. After that I spent time at a few companies in London, and for the past four years I worked at a marketing agency that handled premium and luxury brands, from Rado watches and HydraFacial to luxury hotels and cruise lines. I ran their campaigns across different platforms, with different budgets, on five continents.

For me, marketing was never just about clicks or traffic or some quick spike. I build the strategy around the whole journey a customer goes through and where it finally leads them. My focus is to grow the business while protecting the brand, keeping the customers you already have loyal, and drawing in new ones who genuinely stay.

One of the things I care about most is treating your budget exactly like it's my own money. Before any decision, I ask myself: if this were mine, would I still spend it this way? That one question builds a deeper kind of trust between us, and it keeps me watching every single dollar.

Now, with close to seven years behind me, I've decided to go my own way and build something of my own. What I want is to sit alongside the startups and businesses that need real growth, a clearer direction and a sharper strategy, and to give them everything I've learned along the way.